It’s May! On this merry month in the year 1984, GOTO KING was established. The concept is to bring the ultimate Filipino comfort food – goto (rice porridge with tripe) into the air-conditioned malls and sell it fast food style. It was a big leap from its pedestrian beginnings, but it made it with flying colors. Steadily building its market, GOTO KING became known as the Pinoy alternative to Western fast food brands.
Thrity-three years later, GOTO KING continues to grow, steady as ever in its mission to promote Filipino food.
#pinoyandproudofit #lagingmainitlagingmasarap #dilanggotodito