Franchising Goto King
GOTO KING started franchising the brand in 1994, ten years after it was established and started operations. Though all those years, it acquired the experience and expertise in fine tuning the business and developing Operations Manuals. In fact, Goto King is one of the very few home grown food concepts that has such manuals which are critical for outlets to operate professionally with emphasis on high standards for food and service quality. Only when they were finalized and available, did Goto King felt confident that the brand can be a viable business opportunity. And together with R&D initiatives that focus on developing new products to suit changing customer taste and budget, the Goto King brand equity was firmly established in the market.